sorry can’t hang. Got plans with Penjamin.
How do you make a new product stand out when you can buy the exact same thing in every single dispensary in the state? You have to make an emotional connection with the customer. The Pen Pal isn’t just a regular vape pen, it’s your best friend. It comes with you everywhere and is down for any adventure. Plus, it’s pretty darn cute.
I convinced our production team that this device needed to look different than any other vape pen on the market. We went through a few prototypes before deciding to wrap the device in bright teal and add the pink Pen Pal logo I created as a pad print on the front and finish it off with our classic High Minded badge on the back.
The name for Pen Pals idea was based on a social media trend where people give their vape a nickname starting with “Pen” to avoid getting their accounts shut down for talking about cannabis on Meta & TikTok platforms.
Over 700 units were sold in the first 7 days of sales!
Studio photography and social gifs by Handcar allowed us to build on the early aughts nostalgia that is all the rage at the moment.
Studio photography by Handcar show the precision crafted iKrusher vessel that shows off the beautiful liquid gold inside.
The challenge still remained to get people to purchase a Pen Pal vs any other vape brand. I came up with the idea to hide a golden ticket in each participating retail location’s order so that every Pen Pal purchased is a chance at winning Pen Pals for a year! This gives retail teams another talking point to help sell the product even if the customer wasn’t already reeled in by the friendly nostalgic marketing.
A QR code on the back of the bag that gifts the customer 10% off their next Pen Pal Purchase. It’s always nice to make a new friend!