The Brief: Mallory is an experienced career coach who helps her clients navigate the ebbs and flows of a career change and has all the skills to “hack” the hiring process so her clients aren’t lost in a sea of applications. The name “Cereus” comes from the flower at the top of cacti, a resilient plant that thrives in harsh conditions.
The Solution: Cereus received a custom drawn logo that combines the spine of a cactus, a compass, a bloom, AND the letter C to become it’s own unique mark but also a brand pattern. From there I took inspiration from the landscape of the Southwestern desert to create a color palette that felt warm and inviting. I also created set of custom icons in multiple colorways that can be used on their own or layered on top of each other for endless interpretations. We don't gate-keep over here, so all of these assets were loaded into Cereus’ own personal Brand Toolkit™️ on Canva so that they can make branded materials with ease.
Cereus Career Coaching
Visual Identity & Scalable Brand Assets
“A cereus cactus thrives even in the harshest conditions. Like the cereus in bloom – your growth may be quiet, but we believe it’s extraordinary.”
Did you know that the spines that cover the surface of a cacti are actually modified leaves? Spines evolved to adapt to the harsh desert environment by protecting the cacti from the hot sun, deter animals from feeding, and reduce water loss.
✨ Ready to add some sparkle to your brand?
✨ Ready to add some sparkle to your brand?